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“Haroon Ullah is one of those rare people who can provide a new roadmap to understand the intersection of technology, marketing, and social media in the Muslim world… This book is a must-read for all.” - Gary Briggs, Chief Marketing Officer, Facebook
“This book is fascinating and also critically important. With great insight and expertise, Haroon Ullah shows how social media is being used in the Muslim world both to transform governments as well as recruit fighters to Islamist extremism. One of our most important challenges today is turning digital media into a force for good. The first step is to understand how it is being used, for good and for evil, in places like the Middle East. That’s why this book is indispensable.” - Walter Isaacson
From the Arab Spring and its aftermath to ISIS’s online recruitment, social media has dominated the discourse of recent events in the Muslim world. Yet the roles of social media in these events and the use of the dark web, hacking, and digital attacks have received little attention. How has it changed relationships between governments and peoples, and within populations, and have the changes been largely for better or for worse? What can a proper understanding of social media teach us about regional and international politics and diplomacy? Join us for lively conversation, delicious soups, and our signature WorldBoston hospitality as Haroon Ullah discusses these and other questions.
Haroon K. Ullah is Chief Strategy Officer for the Broadcasting Board of Governors. A former senior advisor to the U.S. Secretary of State, with a special portfolio on digital transmedia strategy and countering violent extremism, he is an award-winning author and Peabody TV Award recipient, an Adjunct Professor at Georgetown University, and a term member of the Council on Foreign Relations.